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Graphic Communications Today, 4e

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Campaign management tools - In the past, political campaigns were conducted using traditional methods of personal contact, such as television and radio media purchasing, print advertising and direct mail. However, the rising popularity of the Internet has changed how campaigns talk to voters, and also how campaigns maintain communications between staff members, volunteers and political consultants, and getting the campaign message out via the web, e-mail and interactive web forms.

Word of mouth - Word of mouth is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing. Word of mouth is typically considered a spoken communication, although web dialogue, such as blogs, message boards and emails are often now included in the definition.

News media - The news media is a term used to describe mass media that focus on news. These include print media (newspapers, magazines); broadcast media (radio stations, television stations, television networks), and increasingly Internet-based media (World Wide Web pages, weblogs).

Media Grid - The Media Grid is a computational grid development platform designed specifically for a new generation of networked applications that utilize digital media. Based on open technology standards, the Media Grid combines traditional Internet and Web standards with Quality of Service (QoS), broadcast capabilities and distributed parallel processing to create a unique platform for media-rich applications.

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